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24 Hr Caribbean News

Beyonce and Tina Knowles' House of Dereon signs pact
with G-III Apparel

(March 17, 2005) Superstar Beyonce and her mother,
Tina Knowles today announced that their fashion
company, The House of Dereon, has signed a licensing
agreement with G-III Apparel Group, Ltd. to
collaborate on the design, marketing and distribution
of an exclusive collection of outerwear. This young
contemporary women's line is expected to launch in
time for the holiday delivery to better specialty and
department stores throughout the country.

Beyonce Knowles said, "We want to launch an
extraordinary outerwear collection for the Holiday
season -- the perfect coat to complement our fashion line."

Tina Knowles added, "Beyonce and I are so thrilled to
add G-III to the House of Dereon team. My daughter and
I are enjoying every moment as we put together what we
hope will be a truly incredible collection for the
young women's contemporary fashion market."

Morris Goldfarb, G-III's Chief Executive Officer,
said, "We are pleased to partner with this
extraordinarily talented and focused group. Music and
fashion have always gone hand in hand and we believe
that this line will demonstrate once again that there
is a significant audience for not only Beyonce's
performances, but also her style. We believe that our
expertise in outerwear and the support of Beyonce and
Kids Headquarters for the development of the House of
Dereon brand will provide a solid foundation for our
Holiday season launch."

- Damion N. Wongsang

 


 




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