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Beyonce and Tina Knowles' House
of Dereon signs pact
with G-III Apparel
(March 17, 2005) Superstar Beyonce and
her mother,
Tina Knowles today announced that their
fashion
company, The House of Dereon, has signed
a licensing
agreement with G-III Apparel Group, Ltd.
to
collaborate on the design, marketing and
distribution
of an exclusive collection of outerwear.
This young
contemporary women's line is expected
to launch in
time for the holiday delivery to better
specialty and
department stores throughout the country.
Beyonce Knowles said, "We want
to launch an
extraordinary outerwear collection for
the Holiday
season -- the perfect coat to complement
our fashion line."
Tina Knowles added, "Beyonce and
I are so thrilled to
add G-III to the House of Dereon team.
My daughter and
I are enjoying every moment as we put
together what we
hope will be a truly incredible collection
for the
young women's contemporary fashion market."
Morris Goldfarb, G-III's Chief Executive
Officer,
said, "We are pleased to partner
with this
extraordinarily talented and focused group.
Music and
fashion have always gone hand in hand
and we believe
that this line will demonstrate once again
that there
is a significant audience for not only
Beyonce's
performances, but also her style. We believe
that our
expertise in outerwear and the support
of Beyonce and
Kids Headquarters for the development
of the House of
Dereon brand will provide a solid foundation
for our
Holiday season launch."
- Damion N. Wongsang
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