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Boldness is the stuff that Sasha is
made of. And that boldness is the reason
a 16 year old girl would dare try to out-deejay
one of Dancehall’s original dons
dadas, Shabba Ranks. It happened one night
in the Bronx; Shabba was performing and
Sasha snuck out to the club with a friend
because she just “had to be there
that night”. As he called for girls
to come up on stage and play the usual
role of sideline dancer, Sasha called
out “I don’t want to dance,
give me the mic.” He did, and the
rest is dancehall history.
Sasha took the mic and bus’ out
a freestyle that brought down the house.
Shabba’s management immediately
invited her to make some demo recordings.
Not two weeks went by before Steely &
Clevie, computer dancehall’s whiz
team, heard her demos and sought her out
in New York. They flew her to Jamaica
to write and cut her first record, the
hardcore rap “Kill the Bitch.”
The song was released by Island on the
Bogle compilation alongside tracks by
established stars Buju Banton and Papa
San. At 16, Sasha was touring worldwide
with all of Dancehall’s biggest
names.
In 1998 Sasha officially removed herself
from the list of would-be one hit wonders
by voicing on Tony Kelly’s “Bookshelf”
riddim. It was a song called “Dat
Sexy Body”. The song hit the dancehalls
and the clubs with a vengeance and, even
today, remains part of the club and radio
DJ mixes. “When I started working
with Tony Kelly, he noticed something
in my voice, and asked me to try singing.
He pulled something out of me that I didn’t
know I really had. I didn’t know
I could sing in such a high key; Tony
pulled me to the edge. Sometimes you don’t
recognize it yourself, but it was just
in me.”
Sasha’s third international hit
returned her to the studio with Steely
& Clevie in a duet with Sean Paul,
“I’m Still in Love,”
which shot to #1 in the Reggae clubs of
Jamaica, London, Miami and New York. A
video directed by Little X, has been filmed
and is rotating on MTV, BET, and all other
video stations. VP Records is expecting
to release a complete album early this
spring. The project will, once again,
find Sasha working with some of Reggaes
and Dancehalls most notable producers,
Tony Kelly, Steely & Clevie, Jeremy
Harding, Big Yard and Black Shadow’s
Troyton.
Murray Elias, the A&R Executive
at VP who piloted Sean Paul's career to
worldwide success, believes that Sasha
will be the next big thing in Reggae and
Dancehall. With his years of experience
at various record labels, Elias feels
that the time is now right for Sasha to
“make a big splash in the mainstream
market.” Her US upbringing has already
produced the chameleon-like performing
style that is so necessary in maintaining
a crossover appeal. “In dancehall,
the crossover market appreciates you,
and dances to the beat, but they don’t
always know what you’re saying.
Even though I’m writing dancehall,
my schooling was in New York, and the
way I write and flow my words, all of
people can understand the lyrical content
of what I’m saying.”
Sasha is a daring artist whose career
has all the components to reach unprecedented
success. She is willing to stretch her
talent and see what develops. Whether
voicing on some of the hottest new riddims
or singing a melodious remake, her breakout
success is eminent. This is her year and
the world stage is waiting with open arms.
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